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Chronic (Im)patients, the trailer
Digital Awards 2020
“Impazienti Cronici” is a runner-up for the Aboutpharma Digital Awards 2020
A webseries in… daily pills
Six storients of patients with little to no patience when it comes to adhering everyday to the therapy for cardiovascular disease prevention. A correct therapeutic management is not easy: forgetting, complexities, low motivation and little awareness about the gravity of one’s own disease are the main factor at play. And yet, hypertension and cardiovascular diseases come with silent symptoms, thus making a constant control and effort from the patient in following a healthy lifestyle necessary. The sketchcom genre allows to raise awareness with a smile in all those who live with a disease that influences their daily lives, inspiring them to follow their therapy and, where possible, to find a simpler solution together with doctors.
Therapeutic adherence on air
On the occasion of National Therapeutic Adherence Day, our “Chronic (Im)patients” arrive on radio with a dedicated spot on the Radio Rai channel.
THE ADVANTAGES OF MEDICOM
Therapeutic adherence: a case study
TEAM BUILDING
Candid camera
A few of the pharma company’s employees record a speech on therapeutic adherence… but they don’t know that there’s an eccentric troupe waiting for them
BACKSTAGE
SHOWCASE
Each project’s story begins with you, which means that the first phase of any project is a moment of focus on your real needs and what you want to pass on to the end user. In this phase it’s fundamental to choose a medium and a language. With an empathetic formula, we combine information and entertainment to catch the viewers’ attention in every branded content marketing action.