Publitalia ’80
2014
Autore TV, Advertising, Media
Promotional Paddock News for the Officine Superbike merchandise collection
A promotional video ad for the Officine Toesca fashion brand
For Superbike’s Paddock News, I told the story behind Officine Toesca’s branded “Secret Jacket” for Publitalia ’80, a bikers’ beloved and iconic outerwear item.
Each project’s story begins with you, which means that the first phase of any project is a moment of focus on your real needs and what you want to pass on to the end user. In this phase it’s fundamental to choose a medium and a language. With an empathetic formula, we combine information and entertainment to catch the viewers’ attention in every branded content marketing action.
