BRAND
Pontificia Università della Santa Croce
DATE
2018-2021
REFERENCE
Branded Content
As an audio-visual content specialist, the research work that I curated Pontificia Università della Santa Croce was an invitation to the activation of critical thought when engaging the greatest life stories that world literature offers.
ALCUNI SCATTI
Some moments from the youth-focused workshops about literary classics, together with a few exceptional guests, such as the famous and pluri-awarded teacher-writer Alessandro D’Avenia
Each project’s story begins with you, which means that the first phase of any project is a moment of focus on your real needs and what you want to pass on to the end user. In this phase it’s fundamental to choose a medium and a language. With an empathetic formula, we combine information and entertainment to catch the viewers’ attention in every branded content marketing action.