BRAND
Polifarma
DATE
2022
REFERENCE
Branded Content
In an apartment complex park, the stories of four quirky characters dealing with sleepless nights collide with each other: Iolanda, Piero, Valentina and Giacomo will deal with their lack of sleep, each in their own way and without losing their smile.
In the four episode of the disease awareness web series “Sleepless Nights”, four patient profiles become the main characters of four overlapping stories with the aim to educate the viewer to good practices for a better sleep quality, which is extremely connected to one’s health quality.
A few snapshots from the “Sleepless Nights” set, the first ever sleep-inducing sitcom… in a good way.
Each project’s story begins with you, which means that the first phase of any project is a moment of focus on your real needs and what you want to pass on to the end user. In this phase it’s fundamental to choose a medium and a language. With an empathetic formula, we combine information and entertainment to catch the viewers’ attention in every branded content marketing action.
