Tv, ads and the internet are obstructed by a continuous fight for the most interesting idea, which is often damaging to society, because one tends to forget that communication is a learning tool for the audience of campaigns, initiatives and ads first and foremost. The intent of Placting is to positively impact on a communication that advantages society through all those who are part of the media creation process – brands, communication agencies, creatives, citizens, associations, parents and teachers. From the edutainment projects to the i branded entertainment or branded content initiatives, Placting wants to contribute to initiate a new dialogue in a Family Engagement sense, through prestigious endorsements and relevant institutions and association, to spread positive values in media, and subsequently in society.