PHARMAMARK

Format MEDICOM and its numerous case histories continues to be the subject of Masterclasses about pharma branded content: Università degli Studi di Firenze chooses me to speak to the students of PharmaMark , the University’s Pharmaceutical Marketing Master course, for a testimony on the evolution of emotional storytelling in the field of pharma through a journey spanning through a few fundamental steps in the MEDICOM timeline, from disease awareness campaigns to the soon-to-happen opening to themes of current interest such as environmental sustainability.