BRAND
Oxo Italia
DATE
2021
REFERENCE
Branded Content
As a branded content consultant for the new OXO campaign about eye health and prevention, products such as contact lenses, sun-vision lenses, progressive lenses and anti-blue light lenses become the main characters of a Medicom web series made of four emotionally impactful trailer that speak the languages of the most charming cinema genres (romcom, action, fantasy).
A few snapshots from the set for the Medicom Web Series OXO campaign “Buona Visione”
Each project’s story begins with you, which means that the first phase of any project is a moment of focus on your real needs and what you want to pass on to the end user. In this phase it’s fundamental to choose a medium and a language. With an empathetic formula, we combine information and entertainment to catch the viewers’ attention in every branded content marketing action
