BRAND
Novo Nordisk
DATE
2020
REFERENCE
Branded Content
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A change of scenery in diabetes management
In “All’ultimo minuto” switching to a more flexible therapy option represents a fresh start in the daily life of four patients, each one dealing with the specifics of their own profile in their daily lives. This pharma branded content project in collaboration with Novo Nordisk was born with the goal of raising awareness about the improvement of therapeutic adherence in the treatment of insulinic therapy diabetes with the help of FIASP.
BACKSTAGE
SHOWCASE
Each project’s story begins with you, which means that the first phase of any project is a moment of focus on your real needs and what you want to pass on to the end user. In this phase it’s fundamental to choose a medium and a language. With an empathetic formula, we combine information and entertainment to catch the viewers’ attention in every branded content marketing action.