BRAND
Novartis
DATE
2017-2019
REFERENCE
Branded Content
An educational program with the support of Novartis and FederAsma e Allergie Onlus to talk in depth about an important theme about the disease in each episode, from a medical, psychological and socio-relational standpoint.
THE STORY GOES ON…
In the second edition of the project, a few patients affected by chronic spontaneous urticaria decided to undertake Susanna’s challenge – the ligurian youtuber who shared her own daily experience with the disease. Following her lead, they decided to share their medical journey as well..
Each project’s story begins with you, which means that the first phase of any project is a moment of focus on your real needs and what you want to pass on to the end user. In this phase it’s fundamental to choose a medium and a language. With an empathetic formula, we combine information and entertainment to catch the viewers’ attention in every branded content marketing action.
