LIKE 1.0

In my career as tv programs author, I pitched the “Mi Piace” format: the first ever reality social on tv, shot in high schools. A social experiment to educate about media and a responsible use of the internet.

This programs invites young people to reflect on how for every social action, a reaction will happen, by translating the consequences of their clicks into reality and using a tool that became an integrant part to young people’s day-to-day life, Facebook’s “Like” function.