BRAND
IBSA FARMACEUTICI
DATE
2022
REFERENCE
Branded Content
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Dario Nuzzo’s D&D Entertainment – VAT 04115310650
info@darionuzzo.com
The webserie with Vanessa Ferrari
Six stories to talk about thyroid dysfunctions through the stories of patients who dealt with it. ‘E ti dirò’ is the anagram of the italian word ‘tiroide’ (thyroid), but also the title to the web series that shows how it is possible to link one’s quality of life to the management of hypothyroidism.
Vanessa Ferrari
Artistic gymnastics champion
Vanessa Ferrari, world gymnastics champion who suffers from Hashimoto thyroiditis, is the face of the awareness campaign about thyroid dysfunctions.
Vanessa’s “call to action” videos invite to making the webseries to create empathy with the patients who suffer from the same disease.
SHOWCASE
BACKSTAGE
A few snapshots from the set of “Tell you what…” (“E ti dirò…”), the pharma branded content project that narrates the daily life of those who suffer from thyroid diseases such as hypothyroidism and hyperthyroidism.
Each project’s story begins with you, which means that the first phase of any project is a moment of focus on your real needs and what you want to pass on to the end user. In this phase it’s fundamental to choose a medium and a language. With an empathetic formula, we combine information and entertainment to catch the viewers’ attention in every branded content marketing action.