BRAND
IBSA FARMACEUTICI
DATE
2022
REFERENCE
Branded Content
The therapeutic history of olympic champion Vanessa Ferrari, who suffers from Hashimoto thyroiditis, becomes the starting point for a chain of testimonies on the impact of thyroid diseases on daily life.
Following Vanessa Ferrari’s lead, a few patients decide to give an interview to talk about the discovery and management of their own hypothyroidism with the purpose of sharing their own experience with those who may find it useful.
Each project’s story begins with you, which means that the first phase of any project is a moment of focus on your real needs and what you want to pass on to the end user. In this phase it’s fundamental to choose a medium and a language. With an empathetic formula, we combine information and entertainment to catch the viewers’ attention in every branded content marketing action.
