BRAND
Giffoni Experience
DATE
2008-2011
REFERENCE
Partnership
BRAND
Giffoni Experience
DATE
2008-2011
REFERENCE
Partnership
Through Mukko Pallino’s playful and irreverent eye, the Youth Cinema Festival’s story is a kid-friendly tale thanks to the interviews with “Giffoners” and the guests about the edition’s main themes.
A few snapshots from Giffoni Film Festival together with my mascot Mukko Pallino for the Mukko Pallino Village special branded entertainment initiative.
Each project’s story begins with you, which means that the first phase of any project is a moment of focus on your real needs and what you want to pass on to the end user. In this phase it’s fundamental to choose a medium and a language. With an empathetic formula, we combine information and entertainment to catch the viewers’ attention in every branded content marketing action.