BRAND
Fidia Farmaceutici
DATA
2021
REFERENCE
Branded Content
In the pharma branded content project “Time to eat”, an outgoing and empathetic food coach meets a few families along the Boot to raise awareness about adopting healthy eating habits and also to remind them of the opportunity to prevent hypercholesterolaemia by regulating cholesterol levels with the help of the Faros/Farostin supplements. Better safe than sorry!
Exploring Italy starting at the tables of a few Regions is the starting point for a disease awareness campaign narrated through visits to some of the most beautiful Italian towns.
A few snapshots from the on-the-road set of “Time to Eat”
Each project’s story begins with you, which means that the first phase of any project is a moment of focus on your real needs and what you want to pass on to the end user. In this phase it’s fundamental to choose a medium and a language. With an empathetic formula, we combine information and entertainment to catch the viewers’ attention in every branded content marketing action.
