BRAND
Henkel-Dixan
DATE
2012
REFERENCE
Branded Entertainment
EDUTAINMENT
Guiding young people through the discovery of digital media becomes a game-based learning activity with the guide of Henkel-Dixan, between quizzes, puzzles and informative windows on the evolution of technology and the first steps for a responsible use of personal computers.
Each project’s story begins with you, which means that the first phase of any project is a moment of focus on your real needs and what you want to pass on to the end user. In this phase it’s fundamental to choose a medium and a language. With an empathetic formula, we combine information and entertainment to catch the viewers’ attention in every branded content marketing action.
