BRAND
Daiichi Sankyo
DATE
2020
REFERENCE
Branded Content
The tenants of a special apartment complex underestimate the risks of high cholesterol levels. The stern doorkeeper and the ever-present cardiologist warn them!
Pathological profiles with specific needs, made through a scientific board with the help of experts, become characters through which it is possible to talk to the viewer to give a perspective on the daily life of those who live with high cholesterol levels for different reasons.
A few snapshots from the set of the Medicom web series “Hypercholesteneighbours”, the series which narrates the frantic daily lives of the apartment complex tenants as they deal with their own hypercholesterolaemia problems.
Each project’s story begins with you, which means that the first phase of any project is a moment of focus on your real needs and what you want to pass on to the end user. In this phase it’s fundamental to choose a medium and a language. With an empathetic formula, we combine information and entertainment to catch the viewers’ attention in every branded content marketing action.
