BRAND
Bausch+Lomb
DATE
2023
REFERENCE
Branded Content
Eyes on… notes
The use of tear substitutes in the treatment of dry eye disease is explained by a narrator who speaks as the mind map forms for the whole duration of the video, just like taking notes during a medicine lesson (a sensation amplified by the hand-written font). Through this method, KOL engagement happens in an immediate, familiar and user-friendly fashion.
The division of the mind map in animated sections allows to illustrate the innovative formula of Artelac Ultra 4s step by step. It is a unique and synergic combination of natural elements: fucoidan (a hydrating element also contained in algae), B5 vitamin, trehalose (an environmental stress protector) and hyaluronic acid (a natural component of human tears).
Speak to the managers
“I would recommend MEDICOM because it is an innovative format which gave me a chance to communicate with my stakeholders with a different and competitive approach. It surely is a new way towards scientific dissemination, which allows me as a company not to be predictable or boring, but engaging, so as to catch the viewers’ attention more.”
Daniela Caso, Senior Brand Manager at Bausch+Lomb Italia
Each project’s story begins with you, which means that the first phase of any project is a moment of focus on your real needs and what you want to pass on to the end user. In this phase it’s fundamental to choose a medium and a language. With an empathetic formula, we combine information and entertainment to catch the viewers’ attention in every branded content marketing action.
