BRAND
BIOTEST
DATE
2020
REFERENCE
Branded Content
With the overcrowding of hospital in the first phases of the Covid emergency, it was fundamental to be even more careful and to listen attentively to the requests of immunocompromised and transplant patients. The solution for their safety was found in under skin injections, which allow to follow therapies with a wide margin of autonomy without necessarily going to the hospital. And no one better than Nonna Rosetta could have delivered this important message.
Each project’s story begins with you, which means that the first phase of any project is a moment of focus on your real needs and what you want to pass on to the end user. In this phase it’s fundamental to choose a medium and a language. With an empathetic formula, we combine information and entertainment to catch the viewers’ attention in every branded content marketing action.
