BRAND
Banca D’Italia
DATE
2012
REFERENCE
Branded Entertainment
With the aim of raising awareness of childhood culture and for Italian families and schools, I take care of the organization of specific special educational workshops at the Pinocchio Park in Collodi (PT) as a media and entertainment consultant and content marketing specialist. The projects are all created with the collaboration of brands, organizations and associations that also contribute with their materials to the realization of the play-educational activity.
Each project’s story begins with you, which means that the first phase of any project is a moment of focus on your real needs and what you want to pass on to the end user. In this phase it’s fundamental to choose a medium and a language. With an empathetic formula, we combine information and entertainment to catch the viewers’ attention in every branded content marketing action.
