MEDICOM is a new format dedicated to pharma-related audio-visual contents, tailored around a sample patient’s “pathological” life with in-depth contents useful in promoting a healthy lifestyle.
MEDICOM is a new format dedicated to pharma-related audio-visual contents, tailored around a sample patient’s “pathological” life with in-depth contents useful in promoting a healthy lifestyle.
Hypercholesterolaemia, diabetes, cardio-vascular diseases among other diseases not only affect a patient’s health, but their daily life as well. The concept of health changes when it focuses on the trust between patient, doctor/pharmacist and medicines. Therefore, it is essential to be able to connect to one’s emotions by creating empathy and MEDICOM web series make it by picturing a patient’s life and struggles.
MEDICOM is not just about entertainment, it is crafted first and foremost upon correct scientific information starting with an HCPs content board. Beyond their strategic participation in the storytelling process, doctors can provide a first-hand education even through tutorials and linked talks that are useful to go in-depth with the topics and themes discussed in medical branded content web series.
Scuola Medica Salernitana is the MEDICOM valuable partner that certifies the scientific contents diffused through the medical branded content video. Through the storytelling and scientific dissemination initiatives, this important institution embraces a culture of change and speeds up its own digital transition, which is as fundamental in healthcare as it is for the means through which this world is narrated. The Scuola was founded over a thousand years ago, and it is factually the first medical Academia in the West, the first to ever allow women the access to medical studies.
Awareness Campaigns Web Series with the aim to inform and educate about treatment and management of a specific disease. In-depth scientific tutorials linked to each episode allow to offer good practices for disease management.
Videos and Web Series dedicated to medicines, therapeutic indications and in-depth focuses on pathologies to engage specialists while offering ISFs new rapport-building tools
Empathetic talks about indications and progress in pathology treatments to create value in cooperation with referenced KOLs and to raise awareness within the public opinion.
Audio-visual content built to showcase the specifics of specific therapeutic products.
A format to talk about a company’s mission, its story and the people who write it day by day.
An edutainment format for the pharmaceutical field, which educates on health and a correct lifestyle through games and learning experiences with in-depth focuses on specific topics.
The experience as a television author for national broadcasters, the branded content marketing expertise with special reference to pharma video content, the partnerships with international institution for media education research purposes: all these are the pieces that compose my professional journey.
SOME OF THE PROJECTS I WORKED ON
Whether it is to develop an original idea or an integrated communication plan, I work with agencies and production companies as an advisor for multimedia content and awareness campaigns.
Format MEDICOM allows to support a brand even in meeting, congresses, press conferences, KOL presentation, and in-house communication events by adopting a television-like style.
A few employees of the Pharma Company are set to record a speech on therapeutic adherence… but they don’t know anything about the bizarre crew waiting for them!
