MASCOTTE FLASH MOB
FIABA Onlus
In the context of developing communication strategies for Fondo Italiano Abbattimento Barriere Architettoniche as a branded content consultant, I created the branded entertainment project known as Mascotte Flash Mob, the first ever italian mascots meetup, with the purpose of raising awareness about the theme of reduced mobility on the occasion of the National Day for the Elimination of Architectural Barriers, which is celebrated every year on the first Sunday of October. The event took place in Piazza Colonna, in Rome, under the High Patronage of the Council of Ministers.
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