BRAND
Family And Media
DATE
2017
REFERENCE
Partnership
Family And Media
2017
Partnership
MEDIA & ETICA
Literary classics and their relationship with current events, themes and emotions of the most beloved TV shows among young people, digital natives’ accessibility to mass media: these are just a few of the prompts about media and storytelling discussed along the research path at Family & Media’s side.
Each project’s story begins with you, which means that the first phase of any project is a moment of focus on your real needs and what you want to pass on to the end user. In this phase it’s fundamental to choose a medium and a language. With an empathetic formula, we combine information and entertainment to catch the viewers’ attention in every branded content marketing action.