BRAND
Chiesi Farmaceutici
DATE
2023
REFERENCE
Branded Content
A CHAT WITH THE EXPERT
The city of Parma, crossroads of excellences and cultures, is the background to the in-depth focus with the HCP on the inhaler’s features. Our fictional re-enactments, which put the most common patients’ occurrences and the right use of inhalation device into play, clarify the correct management of FOSTER.
Speak to the managers
“We’re very satisfied to have used the MEDICOM format, thanks to which it was possible to explain the cited study results directly through those who have conducted the in-lab experiments, and to thus effectively translate the data into a patient’s day-to-day life.”
Silvia Loddo, Senior Brand Manager at Bausch+Lomb Italia
Each project’s story begins with you, which means that the first phase of any project is a moment of focus on your real needs and what you want to pass on to the end user. In this phase it’s fundamental to choose a medium and a language. With an empathetic formula, we combine information and entertainment to catch the viewers’ attention in every branded content marketing action.
