I can’t quite recall when I started doing my job: I just can say it happened.
It was just like following a thread, which held me by the hand through many attempts, smaller and greater adventures, simple results and outstanding success.
Through the years, all this brought me to the extraordinary people I had the pleasure of meeting, from which I learned so much: artists, professionals, men and women who did something incredible.
I can’t quite recall when I started doing my job: I just can say it happened.
It was just like following a thread, which held me by the hand through many attempts, smaller and greater adventures, simple results and outstanding success.
Through the years, all this brought me to the extraordinary people I had the pleasure of meeting, from which I learned so much: artists, professionals, men and women who did something incredible.
Each project’s story begins with you, which means that the first phase is always a moment of focus on your real needs and what you want to pass on to the end user. In this phase it’s fundamental to choose a medium and a language. With an empathetic formula, we combine information and entertainment to catch the viewers’ attention in every action.
For the “Intimità” weekly magazine, I contribute to the Better Living column, with articles with tips and trick for a smarter and more sustainable daily life.
The evolution of pharma branded content storytelling is the focus of the meeting with the students of the PharmaMark Pharmaceutical Marketing Master course at Università degli Studi di Firenze.
“Hands On”: for the first iteration of the independent event TEDxUnisalerno, “magical thought” in communication is the leading thread for a live talk on the bond between the wonders of magical shows and “hiding” a promotional message within the emotional storytelling of branded content.
Format MEDICOM becomes a MASTERCLASS to talk about the pharma branded content that blends information and emotion for students of italian universities. The first experience is a partnership with 24 Ore Business School, where the students of the Healthcare, Pharma and Biomed Management Master course met a new approach to scientific communication.
For the historical “Confidenze” weekly magazine, I collect and narrate real stories about friendships between men and their four-pawed friends, from the most emotional rescue stories to the day-to-day adventures of those who live with unconventional pets.
From the collaboration with Chiesi Farmaceutici an interview with a doctor to give useful info on the FOSTER® device, and on the most common mistakes on inhalation therapy for bronchial asthma and BPCO treatment.
I come back to Bausch+Lomb for a KOL engagement video medical project featuring an in-depth focus on dry eye disease, explained with a customized mind map to give a different shape to scientific dissemination.
For Polifarma, the first ever web series about circadian rhythm disorders: “Notti in Bianco”, available in web movie format on Amazon Prime Video
The ancient Scuola Medica Salernitana, the first medical Academia in the West, makes its entrance in the world of digital transition thanks to the MEDICOM format, which narrates the world of healthcare with a television-like language.
For Alfasigma, a unique KOL engagement project with “sky high” interviews to look at psoriasis from a higher ground
Part two of the fortunate collaboration with IBSA Farmaceutici. With the “Tell us your story…” project, following olympic gymnastics champion Vanessa Ferrari’s lead, a few patients spoke about their experience with hypothyroidism.
Medicom’s storytelling strikes the veiwer because it takes inspiration from television and serial storytelling to show the daily lives of those who live with a peculiar condition. Emotional levers are the channel through which doctors and viewers find a middle ground.
“Educating Young People About Love And Friendship Through Storytelling”, a study exploring the emotional impact that the most popular recent books, movies and tv shows have on younger generations.
IBSA gets in touch with me to talk about prevention in thyroid’s health with the production of the web series “E ti dirò…”, which takes place in a few italian regions.
Valpharma chooses me for the production of the official video for the Group, and for the making of the pharma storydoing videos of their ErbaVita brand.
The Medicom format, including scientific communication, good practices for health education and entertainment in a single branded content project, adds relatable content for the patients to the dynamics of your typical bc.
How the MEDICOM world takes its space in the new ways to communicate branded content through the language of television and empathetic levers for the veiwer.
The therapeutic adherence-themed sketchcom “Chronic Impatients” is shortlisted for AboutPharma’s 2020 Digital Awards.
Fidia chooses me for the awareness campaign on a healthy diet and hypercholesterolemy prevention with the production of the Made in Italy web series “Time to eat”
A new genre of fiction to raise awareness through the language of tv shows and web series. Audio-visual products tailored around the “pathological” life of a patient which, by showing daily life problems, have the goal to promote a healthy lifestyle. I wrote about it on ICF – Istituto Chimico Farmaceutico.
The pharma company involves me in a disease awareness project for hypercholesterolaemia with the production of a new web series: “Hypercholesteroneighbours”
The hypercholesterolemy awareness sit-com “Hypercholesteroneighbours” lands on Amazon Prime Video in mockumentary form.
I once again collaborate with the pharma company to raise awareness on insulinic therapy treatment diabetes with the production of a new webseries.
An informative webcast on insulinic therapy treatment diabetes with the support of medical professionals to follow on the medical videos shot for the pharma company.
I meet the influencers of Casa Surace and the adorable Nonna Rosetta for the making of an important social message for the protection of fragile patients during the Coronavirus pandemic
I start a fortunate collaboration with the sports Institution representing it in public and commercial relationships.
Novo Nordisk Italia chooses me for the making of medical videos/tutuorials for web broadcasting: branded content to raise awareness on insulinic therapy treatment diabetes.
I take on an interesting challenge with Servier: the first ever medical sketch-com for web broadcasting (or, as I like to call it, Medicom) to raise awareness for a correct therapeutic adherence without ever losing our smile.
From the cooperation between Polisportive Giovanili Salesiane and the pharma company EG Spa, LeniCup is born: a national 11-players soccer tournament for under 13 kids, and the chance to raise awareness on fair play and the importance of first aid.
With great pleasure I collaborate as an author for the 5th edition of the fortunate tv show “On animals’ side”, hosted by Michela Vittoria Brambilla. Also starring: my labrador Ugo!
My first article for the weekly fashion and lifestyle magazine GRAZIA: “Facing the future”
Thanks to the success of the first season, I’m back to writing a new chapter of the fortunate web series on chronic spontaneous urticaria: “Sulla Pelle di Susanna”. This new season focuses on sharing the patients’ relationship with the disease.
The first series of the web series on chronic spontaneous urticaria “Sulla Pelle di Susanna”, which I developed as an author and project lead for Novartis and FederAsma E Allergie, is awarded the first Mediastars prize in the Corporate Identity category.
Like many others, I’ve always played with the idea of living through the adventures of Pinocchio in a 2.0 form, which is why I agreed to curate the ideation of the Interactive Pinocchio Museum in the town of Collodi: an immersive experience, with a multimedia and emotional factor, promoted by Fondazione Collodi to favor creative learning in the field of edutainment.
I am a strong believer in the importance of educating youths to a responsible use of media. It’s why I accepted the role of Creative Director of the Media Education Campus with great pleasure; an initiative kickstarted in the context of Piano Nazionale Cinema per la Scuola, promoted by MIUR and MIBAC (Ministries of Education and Culture, respectively) precisely with this purpose.
I’ve been happy to make, as author and project lead, the e-learning series “Educating Young People About Love and Friendship Through The Classics”, a series to invite young people to rediscover literature with exceptional teachers such as Alessandro D’Avenia, Travis Curtright, Andrea Monda and many other notable writers.
My first ever article published on weekly lifestyle magazine Donna Moderna “All aboard, no doubts”, a practical guide with tips on how to move correctly via public transit
With great pleasure, I welcome the invitation to join the European Society of Culture (SEC), a society that has been promoting studies, research and dialogue with national and European institutions on the themes of democracy since the 1950s, with the conviction that cultural development will assure peace, justice and freedom between European people.
I begin an interesting collaboration with the International University Research Group Family And Media (University of Navarra, Cattolica University of Milan, CEU San Pablo de Madrid etc.), which continuously analyzes the relationship between family, means of communication and society through a think talk format.
Novartis chooses me to sign a disease awareness web series on chronic spontaneous urticaria, in collaboration with Federasma E Allergie Onlus. It’s the first ever Italian web series dedicated to sharing daily life experiences with a certain disease.
I contribute to the animal-themed sit-com “Dog Area” as an author and project lead. The series stars Valeria Graci, Elda Avigni and Giorgia Cardaci.
I contribute to the production of a tv-game format for Allianz, broadcasted on Mediaset’s channel La 5, as an author and project lead. It’s the first televised branded content experiment in the field of Insurance. The format follows the van trip and the challenges of 4 teams in Japan, Vietnam, Brasil and Canada.
I collaborate with Bosch’s educational initiative with the purpose of raising awareness about environmental protection in Italian schools: “Mission: Environment – anti-waste shorts”.
For the Japanese car company, I produce a web series for soccer lovers: “Reporter On The Road” on the occasion of the Uefa Champions League tournament. It’s the first time I move from tv to the ideation of brand storytelling and entertainment.
I start my collaboration with the weekly magazine OGGI, with my first article “Tips and tricks for a thief-proof house”.
My first ever experience on screen on the Italia 1 channel, as a host for the tv column “Misteri della Fede” for the supernatural-focused show Mistero.
I partake in the Placting project, in collaboration with Pontificial University of the Holy Cross (Rome), which makes a wish of mine come true: to promote socially useful communication to submit to the attention of brands and media in general.
Together with Bridgestone, I come up with the idea for a winter-themed road safety educational project: “A safe Christmas”, starring Santa Claus.
During my collaboration with FIABA Onlus I curate the making of the first ever Italian Mascotte-themed flash mob, in Rome’s Piazza Montecitorio, on the occasion of the National Day Against Architectural Barriers. Other than many brand and cartoon characters, the flash mob also stars the one and only Gabibbo, the famous red mascot from the satirical news programme “Striscia la Notizia”.
I begin a collaboration with Mediaset Group’s advertising agency Publitalia ’80 as a writer for tv ads and special initiatives.
With great emotion, I begin my first job for Mediaset Group’s as an author for the Italia 1 channel programme “Wild Oltrenatura”
For Bausch+Lomb I develop an educational initiative to raise awareness about the prevention of eye health in schools: “Occhio Pinocchio, viaggio nel Paese di Beiocchi”, in collaboration with Fondazione Nazionale Carlo Collodi.
I am awarded a second MOIGE prize for the production of excellent tv content for kids and families: “Interesting for its poignant contents as well as the noble intent to experiment with the medium […]”
I collaborated with Henkel – Dixan for the media education school project “Dixan for Schools – navigating the digital world”. A project ahead of its times to link students with new technologies.
I publish my first journalistic article on Focus Junior, on the occasion of Carnevale. Since then, I started a wonderful collaboration with the magazine which continues to date…
I am awarded the highest MOIGE prize for my ability to create an excellent tv production “a valid union of technical quality and family-friendly contents.”
It is a great honor for me to receive the comedy award Charlot Award from the patron of the cultural event himself, Claudio Tortora: “Talent isn’t learned, and Dario Nuzzo knows that well.”
Cinecittà Studios chooses me for the production of video ads for the Cinecittà Si Mostra project: a way to teach history of film to young people. Setting foot in the studios has been an intense experience for me, for all they represent.
It is with great satisfaction that I receive a special award for the relevant contribution in terms of skill and effort for the festival: Dario Nuzzo, “expression of the festival”.
The Municipality & Local Police Department of Milan award me a prize “For the great effort in the field of road security in the activities kickstarted together with the Local Police Department of Milan,” with a silver cast iron plaque and a merit certificate.
Mukko Pallino’s adventures bring me to Telenova, where I had the pleasure to meet Ruggiero Muttarini, the mind behind many famous tv programmes such as “Qui Stadio a Voi Studio”, the first ever soccer-themed format and the only programme from a regional broadcaster to ever win a Telegatto award.
I begin a fortunate collaboration with the SAIE San Paolo group for the national kids’ artistic contest “Gran Palio delle Regioni”.
During my collaboration with project Pigotta, I meet UNICEF, which awards me a prize “For the participation to Project Pigotta and thus contributing to saving thousands of children in developing countries”
I create my first communication agency, DD Enter: an agency that offers services and image consulence for companies and institutions, based in Salerno and Milan
Pinocchio enters my life with his entire, immense universe. A still ongoing happy collaboration with the Fondazione begins, with the purpose of preserving and promoting it.
I begin a fortunate collaboration with Giffoni Film Festival, which allowed me to meet kids from all around the world, internationally known artists and important production through the years.
I become a journalist, regularly enrolled into Campania’s division of the Order of Journalists
The Festival Internazionale di Televisione per Ragazzi “Premio Nazionale Pinocchio Festival” awards me the second prize “for the ability to create a quality television production for kids”
I start an interesting collaboration with Italian Foundation for Food Education – FEI, with the purpose of promoting a healthy diet in schools and to bring the issue to the attention of kids and their family.
The idea for my first ever tv format is born: an entertainment magazine for kids and families with its titular character, Mukkotto, sketched for the first time on a paper napkin. The format was initially aired on local broadcasters “Telecolore” and “Lira TV” in the province of Salerno, and then on more than 40 channels in the whole country. It’s the start of a great adventure.
I cooperate with the Family And Media International University Research Group (which includes University of Navarra, Milano’s Cattolica, San Pablo de Madrid’s CEU, etc.) which continuously analyzes the relationship between media, means of communication and society through an ongoing think talk.
I cooperate with Placting, an Ethical Marketing & Communication project with the aim of improving the quality of content in media with Family Engagement in mind.
AWARDS &
The experience as a television author for national broadcasters, the branded content marketing expertise with special reference to pharma video content, the partnerships with international institutions for media education research purposes: all these are the pieces that compose my professional journey.
Strategy
Creativity
Screenwriting
Production
Shooting
Post-production
From local TVs to national broadcasters: ‘Mukko Pallino’ (kids’ television), ‘Wild Oltrenatura’, ‘Mistero’ (Italia1), ‘On Animals’ Side’ (Rete4)
Lifestyle, pet, incredibilia and wellness: ‘OGGI’, ‘GRAZIA’, ‘Focus Junior’, ‘Mistero Magazine’, ‘Donna Moderna’.
Television experience in the world of ADV with audio-visual formats and events for the pharmaceutical field (MEDICOM) and mass consumption products.
